In Nova’s “Car of the Future,” which I watched recently on PBS, one of the technologies profiled was hydrogen fuel cell vehicles that are being tested in Iceland.
Iceland prides itself on helping to improve this technology by testing it every day. Says Jon Björn Skúlason of Icelandic New Energy, Ltd., “You go to a small society like Iceland, where a lot of things are simpler than in a big society like the US or Europe, you can actually test things out here. That’s actually how we think we can help the world (emphasis mine).”
Hmm. That made me wonder: If that’s true of a small society like Iceland, is the same thing true for small organizations? How can small organizations help the world by testing ideas, processes and technologies?
Please tell me what you think!