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Testing Ground


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In Nova’s “Car of the Future,” which I watched recently on PBS, one of the technologies profiled was hydrogen fuel cell vehicles that are being tested in Iceland.

Iceland prides itself on helping to improve this technology by testing it every day. Says Jon Björn Skúlason of Icelandic New Energy, Ltd., “You go to a small society like Iceland, where a lot of things are simpler than in a big society like the US or Europe, you can actually test things out here. That’s actually how we think we can help the world (emphasis mine).”

Hmm. That made me wonder: If that’s true of a small society like Iceland, is the same thing true for small organizations? How can small organizations help the world by testing ideas, processes and technologies?

Please tell me what you think!

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2 Responses to Testing Ground

  1. Emmett Blake April 17, 2011 at 12:18 pm #

    This is definately something to dig into.

    To do this right we should identify:

    The top 5 things a small organization uniquely has ability to do that contributes inovation of the greater community / market.

    The top 5 things a large organization uniquely has ability to do that contributes inovation of the greater community / market.

  2. Susan April 17, 2011 at 12:48 pm #

    Excellent thoughts, Emmett! Thanks!

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