Influence: The Power of the Process

Whether or not one supports the recent health insurance reform legislation, it does provide an opportunity to pause and consider the immensity, complexity, and necessity of the process.

The process of persuading, cajoling, negotiating, influencing, listening, and renegotiating to convince enough people to embrace a change. A change that starts as an idea, and then the possibility of a reality, and then a reality.

Only rarely does someone with an idea present it to unanimous acceptance – especially if the idea represents something new, a change, a departure from the status quo. This is true in all environments, whether politics, business, social services, academia, or even family life.

Especially in situations where individuals in a group embrace competing interests or espouse a broad spectrum of views, it is a challenge to bring people together behind an initiative.

How do you influence decision makers, champions and worker bees to support an idea or an initiative?

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