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Lately I’ve been talking to a lot of people and listening to a lot of conversations about building and improving our businesses. A lot of great questions are coming up, and I have realized I am not alone in asking them:
- What do my customers and prospects want?
- Is that the same as what they need?
- What can I do to help them?
- If I build it, will they come?
- How happy are they with what I’m already doing?
As I’ve written in other places, it’s so easy to think we know what people want, and it’s wicked tempting to believe people are happy and would never think of using anyone else. But do we really know for sure?
I’ve been hearing a lot of people asking these questions lately, which is very exciting. Some are acting on those questions, but I also see a lot of people not knowing how to take the next step. I hear people asking questions like:
- But how do I get started?
- What tool should I use?
- Can a free tool really help me find out what I need to know?
I also hear people say:
- I don’t know what to ask.
- It’s too complicated to think about right now.
- I don’t really have time to evaluate and choose a tool.
- I’ll have to figure this out when I have more time.
The good news is, I’ve seen a lot of people put together short surveys and ask their customers what they are looking for so that they can provide products and services that will truly help them. I have also seen a few of these where the questions were asked in such a way that they may not have provided clear answers – and they may not have done everything possible to get people excited about buying a solution when it is provided.
The even better news is, there are resources available to help!
I have put together a short-but-sweet guide to surveying called “The Survey as Conversation.” It is designed to help you get your arms around “the W’s” of asking your customers important questions, and it also presents some important issues to consider when setting out to start a conversation with your customers. This guide is available for you to download here, and I am providing it at no cost because listening to your customers is so important.
Although “The Survey as Conversation” primarily addresses surveying your customers, “the W’s” apply whether you want to connect with your customers via a survey, live interviews, or focus groups. I really hope you will take a few minutes – it’s short! – to read it and then let me know what you think.
Because I know how busy you are, I also realize that you may be saying, “That’s fine, but I’m swamped and I don’t have time to develop a survey and figure out how to send it and and and…”
I can help with that, too. To make it even easier for you connect with your customers, I have put together three affordable consulting packages to help you through the process. They provide increasing levels of support aimed at meeting your unique needs.
Utilize my knowledge and resources for building, delivering and analyzing your customer survey so that you can focus on what you do best! Click here or on the Survey Consulting tab at the top of this page to see more about the sweet resources available to you. And if all you really need is to bounce some ideas off of someone, I’m available for that, too.
Remember, one of the best ways to become a trusted resource for your customers is to listen to them and then to act on what you hear.
- Ask good questions
- Listen to the answers
- Act on what you hear
- Show that you listened by providing what people asked for
- Use their words in your communications
This doesn’t mean following the crowd and not being authentic. It does mean being willing to be curious, to learn, and to serve.
“A leader is someone who helps improve the lives of other people or improve the system they live under.” – Sam Houston*
This improvement is helped dramatically by not assuming we know what improvement is needed.
Are you ready?
Are you curious?
I invite you to start a conversation with you customers, clients, prospects, and stakeholders!
Click here to download my free (it’s that important!) e-book, “The Survey as Conversation.”
Click here to choose a package to help you get started!
*That quote is doubly appropriate this week, as I am driving to Texas with my sister. I’m curious to see what blog posts come out of that, aren’t you?