I don’t like salads with apples in them.
I just don’t. It’s a quirk, I admit it. I love apples, though, and the handy-dandy apple slicer that you place over your apple and push down to core and slice your apple in one easy motion changed my eating habits forever. (That and my salad spinner.)
So why would I even think about, much less LOVE, a grilled steak and cheese sandwich with sliced apples in it?
Well, I was making lunch the other day and looking for inspiration in the refrigerator. I found the remains of a piece of steak, some cheddar cheese, and some good bread. Sounded like a good sandwich to me. I wanted to put something green in it to give it a little zip, though, and I didn’t have any greens. (OK, I did, but they weren’t green any more and they were in the garbage.) But I did have some apples (Granny Smiths, to be exact).
What made me think about slicing an apple ever so thinly and putting some slices in my sandwich? I don’t know, aside from the fact that I hadn’t eaten an apple in a while and I didn’t want to have a plain bread-and-meat-and-cheese sandwich. I wanted something just a little healthier. I thought about the apples in the fridge, and at first I thought, “Eeeew.” But then I thought about apple pie with cheddar cheese on it, and I thought about a nice grilled sandwich, and I decided to give it a try.
That was a darn good sandwich! Everything was nicely warmed through and the cheese was nice and gooey and the apples weren’t hard and cold and edgy; they were warm but still crisp and apple-y. In fact, it was so good that I made it again the next day and it was good the second time, too.
It’s not about my food habits and quirky tastes. It’s about creativity.
You might be wondering why I’m telling you this. It’s not about my food habits and quirky tastes. It’s about creativity. And about being willing to try something new.
I learned something important about creativity and problem solving from this: Although sometimes the best solution is something completely new and disruptive, sometimes the best solution is something that works in another context but hasn’t yet been tried in this context.
When was the last time you were stuck for ideas, and the only idea you had was so far-fetched that you didn’t think anyone would try it? Or it was so far-fetched that you wouldn’t even try it?
The next time you – or your client – is stuck between a rock and a hard place, think up a crazy idea and ask yourself, “Is there a connection to something else here that makes this reasonable?” (Like apple pie with cheddar cheese.) Or, ask yourself, “What can I do to the old solution to change it just a couple of notches so that it works here?”
I’d love to hear from you about a time you came up with a solution to a problem by thinking of a connection that made sense in another context.